بررسی پتانسیل های استان کرمانشاه در صادرات صنایع خلاق فرهنگی

Document Type : Research extracted From projects

Author

دانشگاه رازی

Abstract

امروزه صنایع خلاق فرهنگی مورد توجه محققان زیادی قرار گرفته است. اگر همه اصول و قواعد هر فعالیتی اهمیتش به نتیجه آن باشد، یکی از مهمترین و موثرترین نتایج در حوزه مدیریت فرهنگی و هنری تولید و صادرات این محصولات است. توسعه صنایع خلاق فرهنگی با توجه به پتانسیل هایی که در کشور وجود دارد، میسر و محتمل است. با این همه این صنایع خلاق فرهنگی تاکنون نتوانسته اند جایگاه خود را پیدا کنند. بر این اساس این تحقیق با هدف آسیب شناسی صادرات صنایع خلاق فرهنگی در استان کرمانشاه انجام گرفته است. روش تحقیق کیفی از نوع نظریه بنیانی بوده است. تعداد پاسخ گویان 104 نفر بوده است که با کمک روش گلوله برفی شناسایی شده اند. یافته های تحقیق نشان می دهند که 8 مولفه عوامل چالش های داخلی، پتانسیل های کرمانشاه برای توسعه صنایع خلاق، مسائل بین المللی، چالش های آموزشی، چالش های تولیدی، ویژگی های صنایع خلاق و چالش های اقتصادی مانع توسعه صادرات صنایع خلاق هستند. در نهایت پیامدهای این چالش ها از دست دادن بازار کشورهای همسایه، فقر اقتصادی، نابودی تدریجی صنایع خلاق، خروج هنرمندان از کشور، کاهش رقابت گذیری در برابر رقبای خارجی و واردات گسترده صنایع خلاق فرهنگی بوده است. اگر همه اصول و قواعد هر فعالیتی اهمیتش به نتیجه آن باشد، یکی از مهمترین و موثرترین نتایج در حوزه مدیریت فرهنگی و هنری تولید و صادرات این محصولات است

Keywords


Article Title [Persian]

بررسی پتانسیل های استان کرمانشاه در صادرات صنایع خلاق فرهنگی

Author [Persian]

  • Aeizh Azmi
Razi university
Abstract [Persian]

Introduction

Cultural and creative industries in Iran are facing a dire situation. On the one hand, the Islamic revolution has a "cultural" nature, and the twenty-year vision also emphasizes on inspiring the country in the Islamic world, and Iran also has remarkable capacities in this field, including the large number of graduates in the fields of He pointed out the art and human sciences and the rich history and culture of the country. On the other hand, Iran's cultural industries are generally miles away from the ideal situation, the reasons for the formation of phenomena should be sought beyond social, political, economic or technological factors and in the discourses and worldviews that govern them .

Kermanshah province has been chosen as an indigenous study due to the existence of various cultural and artistic industries and the relationship these industries have with local and indigenous culture. The export of these cultural and artistic goods to Iraq and Turkey provides a suitable platform for activists in this field to earn diverse incomes for themselves and the country. The cultural and artistic activists of this sector have the opportunity to be present in various arenas of global markets, especially in Iraqi Kurdistan and the country of Iraq, as well as Turkey. If obstacles and challenges are identified and appropriate strategies are adopted, creative arts and culture industries can be a place to attract high export revenues and introduce local art of the region to the world. Therefore, the main question of this research is, what are the disadvantages of the export of cultural creative industries in Kermanshah province?

Research Methodology

The research methodology is based on the qualitative paradigm method.

The research method is qualitative and using the grounded theory method. The research method is practical in terms of purpose. In this research, indicators were extracted using the methods mentioned in the validity and reliability section of the interview card. In this way, in the first stage, by using the content analysis of the studies conducted at the world level, the country, the world, the relevant indicators were extracted, and in the second stage, by using the interview card designed for the interviewed groups from among all the indicators. And the extracted components, indicators and indicators of the research were extracted as follows using the mentioned sources and after passing the filter of the initial interview card of the pre-test stage, they were used in the final interview card.

For this purpose, in the present study, participants were first selected. Contributors included the following:

First, through qualitative research, the conceptual model of the research is identified and drawn. Research methodology is based on interpretive paradigm. The research method is qualitative and using the grounded theory method. The research method is practical in terms of purpose.

Results

The findings of the research show that 8 factors of internal challenges, Kermanshah's potential for the development of creative industries, international issues, educational challenges, production challenges, characteristics of creative industries and economic challenges hinder the development of export of creative industries. Finally, the consequences of these challenges have been the loss of the market of neighboring countries, economic poverty, the gradual destruction of creative industries, the departure of artists from the country, the reduction of competition against foreign competitors, and the extensive import of creative and cultural industries.

conclusion

This research was conducted with the aim of investigating the damages facing the export of creative industries of culture in Kermanshah province. The findings show that there are 35 categories that are effective on the export of creative and cultural industries. Among these categories, 8 components are internal challenges, the potential of Kermanshah for the development of creative industries, international issues, educational challenges, production challenges, characteristics creative industries and economic challenges hinder the development of export of creative industries hinder the development of export of creative industries. These components are influenced by multiple actions and interactions, which include the weakness of cultural industries economy, weak marketing, traditionality, lack of interested and professional businessmen, lack of evolution in creative industries over time and high production costs. There are a series of background conditions in the country that have kept the export of creative cultural industries in a state of stagnation, for which a solution must be found. These conditions include: high costs, sanctions, tendency towards new technologies, lack of suitable educational platforms and lack of native brand. At the same time, there are a set of intervening factors that must be controlled to minimize possible damage. These intervening factors include audits, weak institutions involved, constant exchange rate changes, anti-cultural policies, differences between governments, and government cultural sensitivities regarding some creative industries. In the end, neglecting these points has led to consequences such as the loss of the market of neighboring countries, economic poverty, the gradual destruction of creative industries, the departure of artists from the country, the reduction of competition against foreign competitors, and the extensive import of creative industries.

Keywords [Persian]

  • export
  • cultural creative industries
  • fundamental theory
  • Kermanshah province